Category Archives: Marketing

Marketing & communications considerations for start-ups

For a new business, there are many elements to have in place just to start trading. It’s therefore easy to overlook some of the marketing and communications basics that any start-up should have on their list, ready to go live when the business formally launches. So, here a few pointers for people thinking about starting…

False promises and unethical marketing

“Sit back, relax and continue to enjoy expert service for another year”…what better message could there be regarding renewing a home utilities maintenance contract, especially if you’ve received a good level of cover in those first 12 months? “There’s nothing you need to do – we’ll do it all for you” promises the letter, referring…