Social media now plays an integral role in our day-to-day communications, providing brands with a direct and highly effective way of engaging with their consumers, and finding out what consumers are saying about them. As a result, every digital communications strategy should invest the necessary time and resources in the appropriate social media channels.
While Facebook, Twitter and LinkedIn are among the most high profile social media channels, its important to use the channels that are relevant and used by your target audiences. Given the time investment required in managing your brand’s social media presence, it is essential to have a focused approach to this area of your digital communications.
Dasch Communications works with clients to develop their social media strategy and presence, building groups and followers lists that enable brands to promote themselves, monitor how they are perceived, and reach new audiences.
Additionally, effective use of social media helps drive traffic to your website, consequently aiding Search Engine Optimisation (SEO).