Building a Twitter campaign around an exhibition of conference that you are attending – as an exhibitor, medical speaker or delegate – can be a valuable way of building profile about your involvement with the event, offering useful insights, gaining credibility, and increasing your followers. Who is going to tweet? But before kicking off the…
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For a new business, there are many elements to have in place just to start trading. It’s therefore easy to overlook some of the marketing and communications basics that any start-up should have on their list, ready to go live when the business formally launches. So, here a few pointers for people thinking about starting…
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“Sit back, relax and continue to enjoy expert service for another year”…what better message could there be regarding renewing a home utilities maintenance contract, especially if you’ve received a good level of cover in those first 12 months? “There’s nothing you need to do – we’ll do it all for you” promises the letter, referring…
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A blog is an opportunity to engage with readers in a direct and informal manner about things that are of interest to you and them. The following guidelines provide some key considerations for writing a blog, and achieving a level of engagement with your (captive) audience that will drive productivity. Be focused Define what the…
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