Building a Twitter campaign around an exhibition of conference that you are attending – as an exhibitor, medical speaker or delegate – can be a valuable way of building profile about your involvement with the event, offering useful insights, gaining credibility, and increasing your followers. Who is going to tweet? But before kicking off the…
For a new business, there are many elements to have in place just to start trading. It’s therefore easy to overlook some of the marketing and communications basics that any start-up should have on their list, ready to go live when the business formally launches. So, here a few pointers for people thinking about starting…
“Sit back, relax and continue to enjoy expert service for another year”…what better message could there be regarding renewing a home utilities maintenance contract, especially if you’ve received a good level of cover in those first 12 months? “There’s nothing you need to do – we’ll do it all for you” promises the letter, referring…
A blog is an opportunity to engage with readers in a direct and informal manner about things that are of interest to you and them. The following guidelines provide some key considerations for writing a blog, and achieving a level of engagement with your (captive) audience that will drive productivity. Be focused Define what the…
